Apple says that it is turning to fintech companies and wants to directly compete with fintech companies’ products such as PayPal and Affirm to remain at the top of the race. The Buy Now, Pay Later service introduced as Apple Pay Later where you may now buy online orders through Apple Pay, will increase the suite of financial products. These features are not included as a money maker for Apple but to attract customers in the field who did not give a try before. Apple says that it will retain customers into Apple’s ecosystem and the upgrade to introduce new features will be proven as a source of customer retention. Since Apple is making a tiny amount from the transaction placed through the Apple Pay Later application.